Let’s give it direction.
Bring your skill, experience, or product idea. Work toward one clear offer and a better understanding of who needs it.
FOUNDING COHORT · STARTS NOVEMBER 2 · ENROLLMENT CLOSES OCTOBER 30
Dare University · From What You Know to What You Sell
Turn what you know into an offer you can confidently share.
You have a skill, a story, or an idea worth building. Join De’Shaun H. Chancy for six live working sessions to shape your offer, find your message, and make a practical plan to market it.
Join the Founding Cohort · $497
Starts November 2 · Mondays at 7 p.m. Eastern
Six live sessions · Replays included · Maximum 25 women
6 live sessionsGuided work + group Q&A
3 digital booksBuild, Market & Grow
Your 90-day planPriorities for what comes next
$497 onceOne-time cohort enrollment
You belong in the room
You don’t have to have it all figured out to take your next step.
Maybe you know you have something valuable to share, but choosing what to sell or explaining it to customers still feels harder than it should.
Let’s make the value clear.
If you provide a service or sell a product, work on describing what makes it useful and why the right customer should care.
Let’s make a plan.
Connect your offer, message, and next steps so you have something practical to follow beyond your next post.
Bring your questions, too. This is a small-group learning experience with guided exercises, scheduled Q&A, and a private cohort community.
A clear order for the work
Build. Market. Grow.
Work through your foundation, your message, and your next steps with guidance from someone who has lived the lessons.
Build your offer.
Find the value in what you know, decide who it can help, and shape an offer people can understand.
Your takeaway: a One-Page Offer Plan.
Find your message.
Get clear on your buyer and practice explaining your offer in words that connect with what they need.
Your takeaway: offer copy + a seven-day marketing plan.
Plan your next move.
Think beyond one post. Work on building trust, reaching your audience again, and choosing your next priorities.
Your takeaway: your own 90-day action plan.
Make progress while you learn
Leave with more than notes.
Each session gives you a piece of your business to work on. You’ll build plans and messages you can return to and use.
- A clearer offerKnow what you’re selling, who it helps, and how to explain it.
- A practical marketing planWrite your offer description, answer buyer questions, and plan seven days of promotion.
- Your next 90 daysChoose priorities and next steps through the program’s guided exercises.
Meet your Daring Business Bestie
She knows what it takes to start. And what growth can teach you.
De’Shaun H. Chancy started Dare To Have Hair with $300 in May 2012.
$300Her starting investment
$10M+Lifetime business revenue
The business generated approximately $370,000 in its first year and approximately $1 million in its second. Alongside that growth came lessons about structure, money, marketing, and the woman carrying the business.
De’Shaun brings the successes, mistakes, and rebuilding into this experience. Her faith in CHRIST JESUS grounds her approach to stewardship, wise decisions, and building with intention.
Come for practical guidance. Bring your real questions.
Your live experience
Six sessions. One piece at a time.
Mondays at 7 p.m. Eastern · November 2–December 14, 2026
Each session includes teaching, guided work, and group Q&A. Replays are added to the member area within 48 hours.
- NOV02
Build a foundation for your vision
Complete your Business Foundation Audit and identify what needs attention.
- NOV09
Turn what you know into an offer
Create your One-Page Offer Plan.
- NOV16
Know your product and your buyer
Build your Product Clarity Map and practice a buyer-focused message.
- NOV30
Make a practical marketing plan
Write your offer description, FAQ, and seven-day marketing plan.
- DEC07
Build trust in your brand
Draft your Brand Foundation Statement and Influence Strategy.
- DEC14
Plan your next 90 days
Bring the work together into your Build, Market & Grow Plan.
Thanksgiving break: No live session on November 23.
Included in your enrollment
Wisdom you can come back to.
Three digital books support the work you’ll do together, with lessons to revisit between sessions and afterward.
Making Money Doesn’t Always Make ¢ents
Faith, stewardship, and the lessons behind building a business and becoming the person who can carry it.
How to Sell Water
Understand your product, connect with your buyer, and communicate why your offer matters.
Becoming the Influence
Build trust, strengthen your message, and think beyond the reach of a single post.
All three are digital books, available in your member area. No physical books or devices are included.
Your founding seatA place to ask questions.
A place to ask questions.
A plan to move forward.
Bring the idea you’ve been sitting on, the offer you want to explain better, or the business that needs a clearer next step.
Work alongside De’Shaun and a small group of women through six live sessions, with practical tools and a community to share the experience.
Founding cohort · Maximum 25 participantsFrom What You Know
From What You Know
to What You Sell
$497
One-time enrollment
- Six live sessions with guided work and group Q&A
- Worksheets and implementation assignments
- All three digital books
- Unlimited session replays for at least one year
- Private founding-cohort community
- Your own 90-day plan, built through guided exercises
Begins Monday, November 2, 2026
Live sessions at 7 p.m. Eastern
Enrollment closes October 30.
Join the Founding Cohort · $497Live sessions at 7 p.m. Eastern
Enrollment closes October 30.
Afterpay and Klarna available at checkout, subject to eligibility.
All sales are final, subject to the exceptions in the purchase terms. Review the schedule and terms before joining.
Before you join
Let’s answer your questions.
Do I need to have a business already?
No. You can begin with a skill, life experience, service, or product idea. If you already have a business, you can apply the work to an offer you want to clarify and market.
What if I miss a live session?
Session recordings are added to your member area within 48 hours. You can watch the replays as often as you like for at least one year, so you can revisit the teaching and work through the exercises.
When are the live sessions?
Sessions begin at 7 p.m. Eastern on November 2, 9, 16, and 30, and December 7 and 14, 2026. There is no session November 23 for Thanksgiving break.
Will I be able to ask questions?
Every session includes scheduled group Q&A. This is a small-group experience with up to 25 participants, guided work, and a private cohort community. One-to-one coaching is not included.
How is the 90-day plan personalized?
You create your own plan using the program’s guided exercises and the work you’ve done on your offer, message, and priorities. It is a plan you build for your business, rather than a separate done-for-you consulting service.
Where do I access everything?
Your member area houses the live-session information, replays, digital books, and program materials. Follow the account and access instructions provided after checkout.
Does the program guarantee sales or income?
No. This is business education and guided implementation. Your results depend on your offer, decisions, effort, circumstances, and market. De’Shaun’s business history is her experience and does not predict your results.
Are refunds available?
All sales are final, subject to applicable law and the exceptions stated in the purchase terms. Please read the full terms at checkout before enrolling. If you have a question about fit, contact [email protected].
Your next step can start here
Let’s put a plan behind your idea.
Six live sessions to work on your offer, your message, and what comes next. Join De’Shaun and build alongside women taking their next step, too.
Join the Founding Cohort · $497Starts November 2 · Enrollment closes October 30 · Maximum 25 participants
Still finding your starting point? Take the free Business Clarity Assessment.
